Private Label: Your Store. Your Scent. Your Brand.

Launch your own premium home fragrance line without the "big brand" headache. Low MOQs, European quality, and fully customized for your boutique.

Why Private Label

1. Fully in control of the price

When it's your brand, you own the price point. No more "showrooming" where customers find it cheaper online.

2. Higher retention

Customers come back for your unique brand.

3. We take care of the risks & regulation

All our products are EU GPSR, CLP compliant with tracable sources. 

4. Low minimum quantities

Start with as few as 6 units per scent and MOQ from 150,-.

1. Select Your Signature

Choose from our curated library of premium, European-sourced scents.

2. Brand Your Vessel

Pick your glass color and send us your logo. Our design team handles the technical label specs.

3. Sell & Restock

Receive your shelf-ready collection within 7 business days (white label). 

 

3 Easy Steps to your own colletion

Private vs White label: the difference

White Label (recommended)

Our existing, proven formulas — branded as yours.

With white label, you select from our established fragrance collection. We produce the products under your brand name, using your logo and stock-packaging design. The scent, formulation, and base product remain unchanged. 

Best suited for:
Small retailers and businesses who want a fast, low-risk entry into the fragrance market with shorter lead times and lower development costs.  

Advantages:

  • Faster time to market (7 business days)

  • Lower minimum order quantities

  • No R&D investment

  • Proven best-selling scents

  • House of Bleyenberg is responsible for the risks

 

Private Label

A fully bespoke fragrance developed exclusively for your brand.

With private label, we create a custom scent and tailored product specifications based on your concept. From fragrance development to packaging details, every element is aligned with your brand identity.

Best suited for:
Boutiques, hotels, and brands seeking exclusivity and long-term differentiation.

Advantages:

  • Exclusive scent ownership

  • Custom fragrance development

  • Tailored packaging options

  • Strong brand distinction

  • You company will be mentioned as the producer on the label
Start today

Build your brand's legacy

Choose for White Label or Private label.

FAQ

For white label 150.- in total, with a MOQ of 6 per scent. You can combine multiple white label scents in 1 order.

For private label the MOQ per unique scent is 1.000,-.

We strongly advise you to start with white label, as investment is lower, start-up proces is easier, and House of Bleyenberg if fully responsible legally.

No, even if you just order once a collection. There are no hidden fees or yearly subscriptions.

With both white label and private label you can determine your own recommended sales price.

With white label House of Bleyenberg will only be mentioned on the back of the label as producer.  

With private label your company will be mentioned.

We strongly advice you to apply for White label, as House of Bleyenberg is fully legal responsible. Your company will be seen as reseller, the same as the other products in your store.

With white label will use a shared EAN. 
With private label your product will have a unique EAN.

With white label is not allowed to sell on marketplaces, as the EAN is not unique.

With private label you have fully control over it.

No.

Do you have any questions?

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